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Startup

Your Mini Guide to Startup Marketing

Haram Khan | 11 April, 2019

Do you have some sort of a plan that’ll help you tell your story to people? Will it educate people about your product? If the answer to those questions is no, then you’ve come to the right place.

The biggest mistake you can make as an entrepreneur is not being able to develop a good marketing plan for your startup. And since the idea’s new, most people struggle with this aspect when creating a sound business model. I’m sure you probably already know that building a profitable business isn’t only about the development and creation of a good product, it needs to sell in order to succeed.
If you read our previous blog, you’d know that being successful means connecting with your audiences, telling your story and eventually convincing people that your product is one they can’t live without. To do this, a lot of time and money needs to be invested in coming up with good marketing plans.
For most new entrepreneurs, this idea can be a little scary which is why we have decided to dedicate an entire post to help overcome your fears. Don’t worry because we have got you covered with a few marketing tools that can help you create a good marketing plan.
1. Content Marketing & Search Engine Optimization: Probably one of the easiest tools that you can use to increase exposure to your business. Creating informative yet interesting content for your blog is the most sought out indirect form of marketing being used by most new entrepreneurs nowadays. It helps build a reputation for your brand, increase traffic to your website and educate people about the products and services.
2. Email Marketing: Even though social media marketing has gained immense popularity, email is still one of the most effective forms of direct marketing. According to an article published by McKinsey, emailing is 40 times more effective in attracting new clients than Facebook or Twitter.
3. Social Media Marketing: It’s absolutely true when they say that this is the age of social media and as a startup, being active on social media is a must! It’s the best way to connect with existing and potential clients, and just get people talking about your business. It’s important to remember though, that you don’t need to be active on each and every platform. For some, Facebook might be the answer while other may look to Instagram. You need to try figuring out which social media sites your target audiences use.
4. Public Relations and Traditional Marketing: You might hear people advising you against this form of marketing but this is something you need to consider as a new entrepreneur. As an entrepreneur of a new startup, you need to build a good relationship with writers who can help endorse your business in their circle.
Being able to come up with a plan that is tailored to your business needs and helps you convince people why they should invest in your product is very important. You might be thinking, “Oh this is something I’ll plan once everything else is done” when this is what you should be focusing most on!
If you think we should go into a little more depth about each heading, let us know in the comments and maybe we can do a dedicated post of everyone. And also let us know if there is something you think qualifies as a good marketing tool.
Until next time!