Mobile App Marketing Strategies
When getting an app made, we tend to focus on its structure and usability but we often forget the most important part: what if once the app is launched in store and there is no one to download it? What should it do then?
People and firms spend months, if not years, in developing the perfect app and the ultimate goal is mostly completing the desired product on time and on budget. However, what they fail to realize is that in many ways, the real work begins after the launch because having a successful marketing campaign is as important as the development itself.
It is for that reason that we at Alfabolt thought it best to give all of you out there a little advice on how you should design a marketing plan that is convenient, as well as effective.
Approaching the Right Media
Do you know any influential bloggers or such contacts in the media who you can approach? Get in touch with as many influencers as possible and get them talking about your app. The more their following, the more people are likely to download your app.
Showing Your Presence in the App Store
It is important to focus on the kind of descriptions and visuals that can get the mass’s attention. What should the app icon look like, what kind of words need to be used to capture the audience’s attention are few of the questions that need to be dealt with carefully.
Use Your Website
Try to figure out if there is a way you can use your website to guide people to your app. And hopefully they can be encouraged to download it. You must also focus on your SEO to ensure that people actually see the content you published guiding people about your app.
Social Media Is Your Best Friend
This age is that of social media. And so the best way to get in touch with thousands of people is through this channel! Try to use Twitter, Facebook, Instagram and other social media platforms to engage as many people as possible.
It's important to note that as soon as the idea for an app comes to your mind, you should start working on your promotion strategy. This way, as the app development progresses, so will your marketing strategy and you will be able to update it as you go along. And once launched, your app will get the downloads it deserves.
Also, if you are looking for experts who can help develop a tailor made app for you or your business, get in touch with Alfabolt and we'll help you out!
Until next time, happy coding!